With the emergence of working from home, there’s been an uptick in the state of Utah with new online businesses popping up. Many of these businesses offer online marketing services, which can cover a variety of areas from social media marketing to search advertising on Google.
For small businesses in the area, how do you know what online marketing company is trustworthy? What expert actually has the most experience? What company will be the right fit for your business and budget?
Let’s dive into how you can thoroughly vet a company you want to work with prior to hiring them.
The first step is to see if they have any case studies or examples of work they’ve done in the past for businesses similar to yours. If they don’t, that should be an immediate red flag. It’s essential that you partner with an organization that has a good understanding of your industry and can speak to their results.
Proof of Work
The second step is to check whether they have any awards or recognition in the industry. This will give you some idea of their reputation. If they don’t have any awards, that doesn’t mean they’re not good at what they do, but it may be something to consider.
You should always ask for proof of work so you know what they are doing and how they have worked with a business like yours before. For example, if you’re considering hiring an SEO company Utah to help with your digital marketing, they should be able to show you how they have helped other Utah businesses in a similar situation.
Third, you want to make sure they are up-to-date on the latest trends and changes. You don’t want to partner with a company that is using outdated methods. For example, any marketing company that tells you to use the Yellow Pages is probably a bit out of date. The online marketing landscape changes rapidly, so you want to make sure the company you choose is keeping up with the trends. Consider all of the changes to major marketing platforms like Google Ads, Facebook Ads, Yelp and various email marketing systems. If your marketing partner doesn’t demonstrate a lot of knowledge in these areas, it may mean they can only provide a specialized service and aren’t up-to-date in other areas of digital marketing.
Client Referrals & Reviews
Finally, you should always get referrals from other businesses or check online reviews. This will give you an idea of what it’s like to work with the company and whether they are meeting the needs of their clients. Start by looking at Google reviews, Facebook reviews and the BBB.
If you’re close to hiring a marketing company, ask them for client references. They should be able to provide clients you can speak with prior to inking a contract with them. If they can’t, look at it as a red flag.
Staying Informed is Key
When looking for a reputable online marketing company in Utah, there are several steps you can take to vet them. Checking for industry expertise, proof of work, and knowledge of current trends are all important factors to consider. Additionally, getting referrals from other businesses or reading online reviews can give you insight into what it’s like to work with a particular company. By taking the time to do your research, you can ensure that you partner with a trustworthy organization that will be a good fit for your business.